Best Ways to Make Money on TikTok in 2022? Wondering how to make money on TikTok? You are not alone. Almost everyone born before 2004 is asking the same question.
However, making money on TikTok is as mysterious as it is tempting.
TikTokers with over 100,000 followers earn $200 to $1,000 per month through TikTok’s Creator Fund, whereas with over one million followers they earn $1,000 to $5,000 (or more) per month. And some select individuals earn between, $100,000 to $250,000 per single post while working with big-name brands (yes, you read that post correctly).
How do people make money on TikTok? Okay, in a few ways – we’re going to cover 14 of them.
Best Ways to Make Money on TikTok in 2022?
Many of these strategies can be implemented by one business, but for others, you need to tick your business. For example, any brand can use TikTok ads to drive traffic to their e-commerce store, but you need to invest more dedicated TikTok time to earn money through TikTok’s Creator Fund or by becoming a brand ambassador.
You either have a business that you promote through TikTok — or you are a TikTok business.
Without further ado, let’s take a look at how to make money on TikTok in 2022.
1. Sell Products Through TikTok Shopping
TikTok launched TikTok Shopping in 2021 to give businesses the ability to sell products directly on the platform – followers will not be sent elsewhere to buy your product. TikTok Shopping adds a shopping tab to your profile, allowing users to view products from your Shopify catalog. You can tag your products in your published organic content to send visitors to your store
Don’t be ashamed. Tell your audience your product. Try not to go overboard and don’t promote too much, but be sure to give your TikTok store a shout-out from time to time.
2. Drive Sales with TikTok Ads
Use TikTok ads to drive traffic back to your website, eCommerce store, or even your TikTok shopping tab. You can run in-feed image ads to promote your product or get creative with TopView ads (fullscreen takeover) to increase your TikTok following — both can help you monetize the platform.
You can use TikTok as a top-of-the-funnel resource for users to sign up for your email list or SMS campaign. This strategy can help your TikTok account show fewer sales even when you are an influential revenue driver.
3. Participate in Affiliate Programs
You don’t need your own products and services to make money on TikTok. Instead, use affiliate marketing to link to other products and generate a percentage of each sale when a user clicks and buys. Here’s how:
- Put an affiliate link on your profile — then click on the link to drive traffic directly from your organic view.
- Redirect traffic to your Facebook, Twitter, or Pinterest account where you can place more generously approved links.
- Paste the coupon code and URL into your video description. Users need to copy/paste the link into their browser.
Read more: 5 Ways to Make Money Online Fast?
4. Promote Songs
Pay to add songs to your videos. Almost every video on TikTok has an accompanying background song for the creators to lip-sync and dance — and the artists acknowledge this value. If you have enough followers and engagement, musicians will pay you to promote their music in your songs.
They know that if your video goes viral, their song goes viral — and that means more downloads, concert tickets, and merchandise.
If you are a musician (or aspiring musician), you can use TikTok to promote your own music. TikTok is a place for songs and dances, so it is understandable to express your own beat on the platform.
5. Join TikTok’s, Creator Fund
The TikTok Creator Fund is a TikTok program that pays users to create engaging content. The more engaging your videos, the more TikTok will pay you. TikTok wants to be close to users (to earn advertising money), and they will pay the creators who help with that mission.
You need at least 100K video views in the last 30 days to join the Creator Fund. This is still a relatively new concept for TikTok, so expect the program to evolve and change over the coming months and years.
6. Publish Sponsored Posts
Brands will pay you to showcase their products and services. This is called sponsored content. You do not have to be exclusively influential to enter the action. Smaller brands will still pay good money to work with micro influencers who have a strong and engaged community – even if it’s not very large (still).
You can actively communicate with brands or wait for them to reach you. If you have more than 100,000 followers and 100,000 video likes in the last 28 days, you can apply to join TikTok Creator Marketplace, a platform that connects high-paying brands with influential manufacturers.
7. Become a Brand Ambassador
Brand ambassadors work just like sponsored content, but they do more help with long-term capabilities than one-time posts. As a brand ambassador, you will probably receive compensation and free products for a certain number of videos per week or month. The better your content performs, the sweeter your brand ambassador deal will be.
Find your favorite brands. Ideally, you can find a brand that helps you expand your network, get gear up (you actually like it), make money, and have fun. Most businesses have an exclusive ambassador application page on their website, so peek around your favorite brands to see if they have any enticing programs.
8. Start a Patreon
Offer free content through your TikTok account, but entice your followers to support you on Patreon to unlock premium content. It could be:
- Peeks behind the scenes
- Exclusive content
- Stolen goods
- Personal time with you
- Live chats and hangouts
- Community access
- Public outcry
Be creative. When you create a loyal following, they will want what you get. However, just make sure you take the time to make your Patreon content valuable and fruitful — you don’t want anyone to regret purchasing them after signing up.
9. Find New Clients
TikTok can be a great platform to build your freelancing or consulting business. Publish compelling content to build your audience, and then promote your services A follower may need your help, or word of mouth may take you to another client.
If you want to create a livelihood website, feature some of your projects on TikTok. If you are an email marketing consultant, publish some of the great campaigns you have created.
With enough creativity, you can make any business (from plumbing to accounting to software) exciting with TikTok. You just have to be more discriminating with the help you render toward other people.
10. Build and Sell TikTok Accounts
Have a skill for quickly creating an audience? Do it for a living.
There are plenty of creators and businesses who would love a headstart on TikTok. If you can quickly follow TikTok, you will have a list of potential buyers.
Think about the potential industry that might want to buy a profitable TikTok account. You may (or may not) have trouble selling an account that focuses on the cat’s GIF. However, an unboxing profile or a car-focused account will probably sell out much faster.
Avoid personalizing any of these accounts. You don’t want followers to be attached to your face or name. Instead, focus your content on the content. It can sometimes be challenging to grow an account, but that doesn’t stop people like 23-year-old Remy Hallon from earning $ 120,000 by performing the same tactics on Instagram.
11. Work with Influencers
You don’t have to be a big follower to make money on TikTok — you can only use the creative minds who have worked hard to build a loyal audience. Partner with influencers to promote your TikTok account or sponsor your products.
A simple shout from the right person can make or break your business. Remember when Elon Musk raised the price of Dogecoin by 600% in one week? This is an example of accidental impact marketing.
Imagine if you did it on purpose.
12. Receive Donations Through Live Gifting
When you stream live on TikTok, your followers can send you currency donations (which can be traded in cash). Create amazing live streams, attract a large audience, and watch the coins start pouring.
However, be aware that actively seeking gifts is a big no-no according to TikTok’s community guidelines. The exchange must be natural and organic.
You need 1,000+ followers (and must be at least 16) to be live on TikTok, and you must be 18 or older to earn gift points.
13. Raise Money Through Crowdfunding
People choose to participate in a crowdfunding campaign — whether it’s financially supporting your project on Kickstarter or supporting a cause on GoFundMe. North America contributed 17.2 billion to crowdfunding in 2021 alone.
And the success rate is not bad either. The average success rate of a crowdfunding campaign is 22.4%, which is not bad when you consider that only 10% of startups are successful.
We recommend (whenever possible) launching a crowdfunding campaign related to the content of your TikTok account. It’s weird when a horse-lover profile tries to raise money for a revolutionary new board game on Kickstarter. However, any brand can raise money in need. For example, no one would blame your brand for trying to raise funds for an orphanage, even if your account is focused on country music lip-syncing.
14. Collect Tips
If you do not have a project or product in mind, consider asking for tips. This is a great way for your audience to support your account and keep content flowing.
Gathering tips on TikTok is like opening your guitar case when you’re performing on the street — or how Wikipedia asks you to donate every time you visit a website.
A few tipping platforms make the process quick and easy:
- Venmo: Just use someone’s Venmo link, username, or QR code to visit someone’s profile and donate.
- Buy me a coffee: Buy me coffee is a simple, fun way to thank your audience. You can use the platform for one-time donations or ongoing subscriptions.
- Tipeee: Tipeee wins for being the most user-friendly and also offers a fair amount of features. You can create a page to display your profile, update tipper, display rewards and engage the community.
How many views do you need on TikTok to make money?
Another good question. Again, you don’t need to monetize the platform, but you do need a certain number of views to participate in some TikTok programs and access the unique features. For example, you need at least 100,000 video views in the last 30 days to join TikTok’s, Creator Fund.